Regulation (EU) 2025/40, PPWR, applies from 12 August 2026. It replaces the previous packaging directive and applies directly in the member states. Many people think that means new labels, recyclability grades and digital product passports for all packaging on the same day. It does not.
What applies now
The principle that packaging placed on the market must be recyclable applies from 12 August. Until the harmonised design-for-recycling criteria are in place, the assessment in practice follows the requirements that already existed, including EN 13430.
This is a good moment to map packaging types, materials, recycled content and supplier evidence – not to wait for the next legal act.
What comes later
- Recyclability grades A–C as a condition of market access: from 1 January 2030 at the earliest, once delegated acts are in place
- Harmonised labelling of material composition: from 12 August 2028, or 24 months after implementing acts, whichever is later
- Digital information and product passports for certain packaging: a track in parallel with ESPR, not a DPP requirement for all packaging in August 2026
What you should do
- List primary, secondary and tertiary packaging per product
- Collect materials, composition and evidence for recycled content
- Link documentation to the right SKU, not only to the purchase order
- Look at which packaging may later need a digital carrier
We have gathered this in the Swedish packaging guide. If you want to map it against your range, book 30 minutes.
Sources: Regulation (EU) 2025/40 and the Commission’s PPWR guidance. This text is for orientation and does not replace legal advice.