It was during a bright summer night in Västerbotten, in the north of Sweden, that our founder Linnea Brännström lay awake nursing her newborn baby just like every other night at that time. But on this particular night, everything fell into place.

'…it can work… it must work.'

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Some time earlier, Linnea had minted her first NFT of a real-world painting. As the sleepless nights in that harmonious state allowed her brain to quietly and calmly wander down unexplored paths where the connection between deep tech and real-world objects became clear, and an idea was born. The idea of a world with traceable things in a reliable way, for real.

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If it could succeed, it would provide an opportunity for everyone—companies, consumers, public sector, and the financial sector—to not be misled by greenwashing or counterfeit products. Capital could be directed to the right purposes, and the global transition could accelerate.

The vision resulted in countless days of research and interviews. Everything pointed in the same direction. It can be done. And now the time has come.

The name OC: 'Original Creation' was a given, because every object is an original creation (let’s not dive into quantum physics) and has its own story to tell.

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